GET THAT EDGE !

Spoiler alert: It depends. There. We said it. But now that we’ve got that out of the way, let’s actually dive into what makes cold email and LinkedIn outreach two of the most powerful — and often misunderstood — channels in modern B2B marketing. We’ll look at both through the lens of response rates, scalability, […]

Spoiler: It’s Not MQLs Let’s start with a confession:Most demand gen reporting is smoke and mirrors. We talk about impressions, click-through rates, MQLs, and form fills like they’re gospel.But here’s the problem: those numbers don’t always mean business. At Kliqwise, after running hundreds of campaigns across B2B, SaaS, and tech, we realized something:There are only […]

Let’s be honest—LinkedIn Ads aren’t cheap. CPCs can make even seasoned marketers sweat. Budgets vanish fast. And if you’re not careful, you’ll end up with a campaign that burns cash without bringing in real pipeline. But after running 1,000+ LinkedIn ad campaigns, we’ve cracked the code. We’ve seen what flops, what scales, and what consistently […]

The Lead Gen Landscape Is Evolving—But Webinars Aren’t Dead Yet Webinars used to be the crown jewel of B2B lead generation. You’d pack a virtual room with hundreds of prospects, pitch your expertise, and walk away with a list of MQLs ready for nurturing. But fast forward to 2025, and marketers are asking the million-dollar […]

Let’s be honest: If you’ve got a cold email list sitting in your CRM, untouched for months (or even years), blasting it with a shiny new campaign is the fastest way to land in the spam folder. But… what if that list still has value?The good news: You can bring a cold list back to […]

The Buzz vs. The Buy-In Artificial Intelligence (AI) has become the shiny object in every marketer’s toolbox. From chatbots to predictive lead scoring, it’s being touted as the secret sauce to crack demand generation at scale. But as with any trend, the question stands: Is AI truly transforming how we generate demand—or is it just […]