Business ServicesDemand Generation
Spoiler: It’s Not MQLs Let’s start with a confession:Most demand gen reporting is smoke and mirrors. We talk about impressions, click-through rates, MQLs, and form fills like they’re gospel.But here’s the problem: those numbers don’t always mean business. At Kliqwise, after running hundreds of campaigns across B2B, SaaS, and tech, we realized something:There are only […]...
Business ServicesDemand GenerationEducational
Let’s be honest—LinkedIn Ads aren’t cheap. CPCs can make even seasoned marketers sweat. Budgets vanish fast. And if you’re not careful, you’ll end up with a campaign that burns cash without bringing in real pipeline. But after running 1,000+ LinkedIn ad campaigns, we’ve cracked the code. We’ve seen what flops, what scales, and what consistently […]...
Demand Generation
In the competitive world of B2B marketing, generating high-quality leads is more challenging than ever. With shifting buyer behaviors, evolving digital channels, and an increasing focus on personalized experiences, businesses need to adopt smart, data-driven strategies to stay ahead. At Kliqwise, we’ve tested countless approaches and discovered three proven lead generation strategies that consistently drive […]...
Demand Generation
The landscape of demand generation continues to evolve rapidly, shaped by shifting buyer behaviors, advancing technology, and new marketing strategies. In 2024, businesses are adapting to changes in digital advertising, content marketing, and sales engagement to create high-impact demand-generation campaigns. But what’s truly working, and what’s falling flat? Let’s dive into the trends shaping demand […]...
