Dell Campaign for product Dell Optimizer
Background
In the competitive world of B2B marketing, generating high-quality leads that convert into sales is crucial. Dell, a leading technology company, partnered with Kliqwise via a middle agency, to execute a BANT (Budget, Authority, Need, Timeline) lead generation campaign for their product, Dell Optimizer.
OUR GOAL
Goal Setting for ROI
- Increase Awareness: Create awareness about Dell Optimizer, a software solution designed to enhance productivity and performance on Dell devices.
- Generate Qualified Leads: Use the BANT criteria to filter and target high-potential leads.
- Improve Conversion Rates: Convert leads into sales with a high success rate.
- Enhance Sales Pipeline: Strengthen Dell’s sales pipeline with a steady stream of qualified leads.
Strategy & Execution
Kliqwise employed the BANT framework for the lead generation campaign. BANT is a sales qualification methodology used to identify high-quality leads based on four criteria:
- Budget: Does the prospect have the budget for the product?
- Authority: Is the prospect the decision-maker or have the authority to make a purchase decision?
- Need: Does the prospect have a need for the product?
- Timeline: What is the prospect’s timeline for purchase?
Execution
1. Target Audience Database Building:
Kliqwise started building the database on the target audience for Dell Optimizer, focusing on IT managers, CIOs, and other key decision-makers in mid-to-large enterprises who would benefit from the product’s features.
2. Training:
Kliqwise trained its telemarketing team to ensure they understood Dell Optimizer’s value proposition and could effectively communicate it to prospects. The training also covered handling objections and identifying buying signals.
3. Calling Campaign:
The telemarketing campaign was launched, with agents making calls to the identified prospects. Each call aimed to gather information according to BANT criteria and qualify the leads accordingly.
NAVIGATING THE FUTURE
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Kliqwise’s BANT lead generation campaign for Dell Optimizer via middle agency demonstrated the effectiveness of using a structured, criteria-based approach to telemarketing.
By focusing on Budget, Authority, Need, and Timeline, Kliqwise was able to generate high-quality leads and deliver substantial conversions, ultimately contributing to the success of Dell’s product in the market.
Client Satisfaction:
- Positive Feedback: Client expressed high satisfaction with the quality and relevance of the leads provided by Kliqwise.
- Long-Term Partnership: The success of the BANT lead generation program led to an extended partnership between Client and Kliqwise for future campaigns.
