Objective:
CloudBridge Agency, a partner executing campaigns for a Fortune 100 Cloud Player, engaged Kliqwise to run a BANT-qualified lead generation campaign targeting mid-to-enterprise organizations planning to adopt or expand AWS Cloud services.
The mission: generate sales-qualified leads via telemarketing, capturing:
- Budget ownership
- Decision-making authority
- Specific infrastructure needs
- Cloud migration timelines
Approach: Voice-Led BANT Qualification
Kliqwise deployed a dedicated telemarketing team to engage IT decision-makers through live calls. These were not scripted cold calls — they were conversational discovery calls aimed at:
- Understanding existing infrastructure (On-Prem, Hybrid, Cloud)
- Gauging cloud migration timelines
- Identifying specific use cases: storage, DR, security, SAP/Oracle
- Uncovering real challenges & readiness
All leads were qualified using a strict BANT framework, ensuring sales teams received only actionable, intent-rich contacts.
Campaign Performance (45 Days):
- 1,223 calls completed with relevant IT stakeholders
- 332 BANT-qualified leads delivered to CloudBridge for a Fortune 100 Cloud Player
- 126 high-priority leads (0–3 month migration window)
- Leads with 6+ month timeline or no consideration were disqualified
- Pain points like security, legacy tech complexity, and budget clarity documented for each lead
Top Needs Identified:
- Migration of SAP & Oracle workloads
- Disaster recovery setup
- Storage cost optimization
- Strengthening cloud security posture
Agency Feedback:
“Kliqwise brought the human element to the cloud conversation. The level of qualification and detail gathered over calls gave our sales teams a clear advantage.”
— Campaign Manager, CloudBridge Agency
Outcome:
The campaign generated a robust pipeline of warm, ready-to-convert leads. CloudBridge scaled the campaign into new regions and workloads, with Kliqwise retained as a trusted voice partner for technical B2B lead generation.