How Kliqwise Helped TechNova Increase SQLs by 150% in 3 Months

In today’s competitive B2B landscape, generating Sales Qualified Leads (SQLs) consistently is one of the biggest challenges companies face. TechNova, a fast-growing SaaS company, struggled with lead conversion despite having a steady flow of marketing-generated leads. That’s when they partnered with Kliqwise to optimize their demand generation strategy and significantly improve their SQL pipeline. In just three months, TechNova saw a remarkable 150% increase in SQLs. Here’s how we made it happen.

 

The Challenge
TechNova had strong brand awareness and a high volume of Marketing Qualified Leads (MQLs), but their conversion rates to SQLs were significantly lower than industry benchmarks. Their challenges included:

  • Inefficient lead qualification and nurturing process
  • Low engagement from inbound leads
  • Sales and marketing misalignment
  • Over-reliance on paid ads with declining ROI

With ambitious growth targets, TechNova needed a data-driven and scalable approach to improve lead quality and accelerate their sales pipeline.

 

The Kliqwise Solution
Our team at Kliqwise conducted an in-depth analysis of TechNova’s marketing funnel and identified key areas for improvement. We implemented a multi-faceted demand generation strategy focused on three core areas:

1. AI-Driven Lead Scoring & Qualification

We integrated AI-powered lead scoring models to identify high-intent leads based on engagement signals, firmographics, and behavioral data. This ensured that only the most relevant leads were passed to sales, increasing efficiency and reducing wasted efforts.

2. Hyper-Personalized Email & Nurture Sequences

Using insights from lead scoring, we developed dynamic email workflows tailored to each prospect’s stage in the buyer’s journey. These included:

  • Personalized follow-ups based on content engagement
  • Case study-driven emails to build credibility
  • AI-powered chatbots to engage and qualify leads in real time

3. Content-Led ABM Strategy

We refined TechNova’s Account-Based Marketing (ABM) strategy by creating targeted content assets for high-value accounts. This included:

  • Industry-specific whitepapers and reports
  • Customized landing pages for key prospects
  • LinkedIn ad campaigns tailored to decision-makers

 

The Results
Within just three months, TechNova experienced:

  • 150% increase in SQLs
  • 40% improvement in lead-to-customer conversion rate
  • 30% reduction in lead qualification time
  • 25% increase in sales pipeline velocity

Additionally, by focusing on high-intent leads, TechNova’s sales team was able to close deals faster and with greater efficiency, leading to a significant boost in revenue.

 

To Sum It Up

TechNova’s success story proves that data-driven demand generation and strategic lead nurturing can drive significant business impact. By leveraging AI, personalized engagement, and a well-structured ABM approach, Kliqwise helped TechNova not only increase SQLs but also enhance overall sales efficiency.

Are you struggling with lead conversion? Let Kliqwise help you optimize your demand generation strategy. Let’s talk!