When Payverge, a fast-growing fintech startup, reached out to us, they were doing what most scaling companies do — running lead gen campaigns with urgency… but without much focus.
They were spending real budget, chasing broad audiences, and trying to make cold lists work. And while leads were coming in, they were expensive and inconsistent. Sales was frustrated. Marketing was tired of defending CPLs north of $300.
They didn’t need more leads. They needed better ones.
What We Did Differently at Kliqwise
We didn’t throw tools at the problem. We asked the right questions:
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Who actually buys Payverge?
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What triggers make someone ready to talk?
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Where does your audience live — and how do they prefer to engage?
Once we had answers, we got to work.
1. We Sharpened the ICP
We studied their existing pipeline and redefined their sweet spot: mid-market fintech firms, Heads of Product, CTOs, Finance Ops folks — people who live and breathe digital payments.
2. We Used Intent, Not Assumptions
Instead of “everyone in fintech,” we layered in signals — tech stack, hiring patterns, firmographics — and curated lists that made every call count.
3. We Picked Up the Phone
Our outreach wasn’t mass-blasted emails. It was real conversations — powered by relevant content, telemarketing, and BANT-style qualification.
We talked about problems they were already thinking about. Not what we wanted to sell.
What Happened Next?
In just 6 weeks, everything changed:
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CPL dropped from $312 to $93
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Sales-qualified leads more than doubled
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Pipeline grew from $190K to $610K
All without sending a single marketing email.
What Payverge Said
“Kliqwise didn’t just run a campaign. They helped us find the people that actually move the needle. Our sales team has never been more aligned with marketing.”
The Takeaway?
High-performing demand gen isn’t about volume.
It’s about focus. Precision. Human-first outreach.
At Kliqwise, we don’t believe in cookie-cutter campaigns. We believe in smart strategy, tailored messaging, and actually talking to the right people.
Want to see what that looks like for your brand?
Let’s build it together.