Category Archives: Educational

Business ServicesDemand GenerationEducational
Blank Image

LinkedIn Ads: The Hype, The Reality, and What Actually Works

Let’s be honest—LinkedIn Ads aren’t cheap. CPCs can make even seasoned marketers sweat. Budgets vanish fast. And if you’re not careful, you’ll end up with a campaign that burns cash without bringing in real pipeline. But after running 1,000+ LinkedIn ad campaigns, we’ve cracked the code. We’ve seen what flops, what scales, and what consistently […]...
Demand GenerationEducational
Blank Image

Are Webinars Still Effective for Lead Gen? Our Take

The Lead Gen Landscape Is Evolving—But Webinars Aren’t Dead Yet Webinars used to be the crown jewel of B2B lead generation. You’d pack a virtual room with hundreds of prospects, pitch your expertise, and walk away with a list of MQLs ready for nurturing. But fast forward to 2025, and marketers are asking the million-dollar […]...
Demand GenerationEducational
Blank Image

How to Warm Up a Cold Email List Without Ruining Deliverability

Let’s be honest: If you’ve got a cold email list sitting in your CRM, untouched for months (or even years), blasting it with a shiny new campaign is the fastest way to land in the spam folder. But… what if that list still has value?The good news: You can bring a cold list back to […]...
EducationalMarketing
Blank Image

Our Secret to Writing Cold Emails That Actually Get Responses

Let’s be honest: Most cold emails are… bad. Too long. Too salesy. Too much “we” and not enough “you.” And the result?Silence. Ghosted. Unsubscribed. At Kliqwise, we’ve spent hundreds of hours writing cold emails for demand gen campaigns across SaaS, tech, and B2B—so we’ve learned what works and what falls flat. Here’s the no-BS playbook […]...